Automotive Dealerships Using Craigslist And The Newly Released “Craigslist Dealer Showroom”

THE REACH OF CRAIGSLIST

With millions of users and numerous postings PER DAY, Craigslist is considered the most trafficked and visited classifieds site in the world. At times, website traffic ranking sites have shown Craigslist to be more popular than auction-site, eBay (at time this article was written, amazon was the 23rd most popular site in the world, Craigslist was 33rd). When compared to non-search engine sites, Craigslist is constantly within the top ten sites in the world, often breaching the most notable five. craigslist scraper

With this much traffic and so many people using the site for buying, selling, or maybe connecting to others, it would seem sensible for traditional sales-based businesses to bounce on the trend by listing their goods and services available for sale. As Craigslist ads offers sellers the capability to post their services and goods by region, sellers can hook up with their local demographic.

VEHICLE DEALERSHIPS AND CRAIGSLIST ADS

A single sector that has seen particular success in using Craigslist for more sales is automotive. At the dealership level, Craigslist provides dealers the ability to list their inventories on a highly trafficked site, by region, and for free. On paper, this seems like an attractive lovely deal.

However, many motorcycle shops have felt that the aesthetics of a Craigslist.org advertisement – the ‘look, ‘ ‘feel, ‘ and layout – doesn’t do justice to the brand of vehicle they are selling nor the image of the dealership itself. In an industry that spends billions of us dollars annually on advertising – usually in an work to promote an upper-echelon image and lifestyle – the generic Craigslist ad design falls quite smooth for mid to superior tier dealers.

Though this can be a relatively quick process to list an item on Craigslist, the end effect is a heavily textbased listing (though sellers can also upload a few still images of the item being sold). Nevertheless imagine you are a multi-million dollar Mercedes-Benz supplier, for example. You probably have a massive advertising budget – a budget that is largely allocated towards maintaining the prestige associated with the Mercedes-Benz brand. So in essence, although exposure is good, the Craigslist advertising method really isn’t in line with the advertising strategy of the brand, as the upper echelon lifestyle is, at best, poorly displayed by using a standard Craigslist offer. So, is there a solution for dealers?

THE CRAIGSLIST DEALER SHOWROOM

Yet what if there was a way that dealers could advertise on Your local craigslist ads while at the same maintaining the image and prestige that is so frequently desired? A Canadian based company – Car Gateway Corporation – has recently come up with a viable solution. Employing a full colour advertising format that promotes both the brand and the person dealership, Vehicle Gateway Organization has recently developed what they call the ‘Craigslist Dealer Showroom’.

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